Skip to product information
Datejust President 278278 Yellow Gold President White Dial 31mm

Rolex

Datejust President 278278 Yellow Gold President White Dial 31mm

$34,000.00
Credit Card Price
$35,360.00

Included

Watch, and box

Year

2019

Condition

Good, small signs of wear

Request more information
The Rolex Datejust 31, reference 278278, is an iconic ladies’ timepiece crafted in 18k yellow gold. Featuring a 31mm Oyster case, fluted bezel, and a President bracelet—synonymous with luxury and comfort—this model combines timeless elegance with robust engineering. The dial is available in a range of refined finishes, often set with diamond hour markers, and showcases the classic date window at 3 o’clock, enhanced by Rolex’s signature Cyclops lens. Powered by the automatic Caliber 2236 movement, the watch offers precision, reliability, and a 55-hour power reserve. The President bracelet, originally designed for the Day-Date, elevates the Datejust’s sophistication and wearability.
History:
Introduced in 1945, the Rolex Datejust was the world’s first self-winding wristwatch to display the date through an aperture on the dial. The Datejust 31 is a modern evolution, designed to appeal to those seeking both elegance and everyday versatility in a slightly smaller size. The “President” bracelet, introduced in 1956 with the Day-Date, eventually became available on select Datejust models, including the 31mm reference 278278, further enhancing its prestige. The use of yellow gold underscores the model’s status as a symbol of achievement and refined taste. Today, the Datejust 31 President in yellow gold remains a favorite among discerning collectors and those who appreciate Rolex’s legacy of innovation and style.
Specification

Model: 
Reference: 278278
Material: Yellow gold
Dial:
 White Roman
Dimensions: 

Bracelet / Strap: 
Lug Width:

Why buy from Greenwich Time?

We are passionate about Relationships.

At Greenwich Time, we attempt to emulate a boutique experience but online. Helping you find the perfect match for your lifestyle, taste, and needs. Building a strong community around our shared passion is the leading principle behind our small but mighty company.

We Know a thing or two about watches.

Greenwich Time has sold tens of thousands of watches over the last 4 decades. We are a small team of experienced purveyors who are all part of a large network of buyers and sellers. We have a great reputation for offering only the finest examples of watches.

We live by one cardinal rule: we only source, sell, and buy watches we would own ourselves.

We Guarantee everything we sell.

Once you purchase a watch from Greenwich Time, rest assured that you are backed by the most comprehensive warranty and Authenticity policy; you will not find a safer place to buy a watch on the internet.

Do you have a question or would you like to book a viewing? Speak to our Concierge Now.

Speak to one of our team members

Recommended for you